SPEC CoverGirl Magazine Ad

Background: CoverGirl is an iconic American cosmetics brand that wants to appeal to everyday women.

Challenge: Write copy in the CoverGirl brand voice to drive new purchases of the TrueYou Match lipstick.

Solution: I researched the brand voice and marketing audience and wrote copy that I believe is engaging and appeals to the marketed audience. I then collaborated with a freelance graphic designer (Shirley Magilton) to help my copy pop and come to life on the page. I tapped into the emotional feels of a woman and chose words for the copy based on positivity and self-esteem.