top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Krista Tressa CCA MD5 Covergirl.png

SPEC CoverGirl Magazine Ad

Project type

Magazine Ad

Background: CoverGirl is an iconic American cosmetics brand that wants to appeal to everyday women.

Challenge: Write copy in the CoverGirl brand voice to drive new purchases of the TrueYou Match lipstick.

Solution: I researched the brand voice and marketing audience and wrote copy that I believe is engaging and appeals to the marketed audience. I then collaborated with a freelance graphic designer (Shirley Magilton) to help my copy pop and come to life on the page. I tapped into the emotional feels of a woman and chose words for the copy based on positivity and self-esteem.

bottom of page