SPEC Book Magazine Ad

Background: Tim Ferris’s book, “The 4-Hour Workweek”, 1st edition

Challenge: Write copy to market the book sales of the new edition.

Solution: After researching about the book, I created copy that spoke in the brand voice of the magazine audience that would most likely be interested in reading this type of material. I also collaborated with a graphic designer (Zaria Gray) to use her design to compliment my copy and create interest in the book. I chose words that spoke to the benefit to the reader for purchasing the new edition such as, escape, kick-start, true calling, success, and freedom.