SPEC Williams-Sonoma Primo Cookware Direct Mail

Background: Willams-Sonoma is a well-known brand that prides themselves in high quality products. I created copy to sell a cookware line via a direct mail piece.

Challenge: I wanted to write copy that was true to the Williams-Sonoma brand voice and collaborated with a graphic designer to make my copy come to life.

Solution: I targeted the young adult audience and created copy that spoke to the benefits that the cookware would provide the chef. I collaborated with a graphic designer to make my copy pop on the direct mail piece. I honed in on the benefits that amazing cookware can offer in enjoyable food prep.