SPEC Newspaper Ad for Houses in Green Gardens

Background:I decided to dive into the realm of real-estate copywriting. I have written my own house descriptions for my realtor when we sold our last 2 homes.

Challenge: Brainstorm copy for a newspaper ad about an environmentally friendly subdivision. The audience was to be for home owners with children and who were environmentally conscious.

Solution: I penned newspaper ad copy that was friendly, promotional, and sincere. I chose words that were visually appealing and would help facilitate the buyer to click and sign up on the subdivision website. I chose wording and phrasing that draws the potential home buyer in and creates that warm and homey feeling in which they will feel empowered and safe to make a financial investment in their next home purchase.