SPEC Sales Letter for Books4You.com Buy-Back Program

Background: I practiced writing sales letter copy for a college buy-back textbook program. Hypothetically speaking, I wish this program existed back when I was a college student because I would have been SOLD!

Challenge: I had to think not only about the copy, but also about how I could use varying text font, highlighting, bolding etc...to showcase the message and call to action within the sales letter.

Solution: I decided on a non-traditional sales approach by triggering the emotional side of the consumer to consider being a “helping hand” vs a charity act. I also used highlighting and bold font to stress areas of my copy that were important and beneficial.