SPEC Sales Letter for Boston Organics Corporate Program

Background: Boston Organics delivers fresh, certified organic produce & groceries to your home or office.

Challenge: To create a spec sales letter that would entice office managers to visit the company’s website and sign up for the corporate program that would supply healthy snacks to the office.

Solution: I researched the brand voice, tone, and audience and used Johnson boxes and a 5-point format to sell the benefits of the program.