Shift, Inc. Tone Guide

Background: Shift, Inc. is a Christ-centered coaching, leadership development, and inspirational speaking business hub. They have been in business since 2008 and have rebranded once.
Challenge: To create a brand tone guide for their new logo and brand so that their copy messaging can be clear and consistent across all messaging platforms.
Solution: I had a Discovery and Kick-off call with my client and we had conversations that dove deep into what the core mission and values of Shift, Inc are. I researched and used interviews and copy that pertained to the Shift, Inc. brand. I looked for SEO keywords that resonated with the brand and the target audience. I then created a tone guide that can be used by any creative and professional that Shift, Inc. hires to build brand recognition and trust, and bring clarity of messaging across all marketing platforms.