Shift, Inc. USP (Elevator Pitch)

Background:Shift, Inc. is a Christ-centered coaching, leadership development, and inspirational speaking business hub. They have been in business since 2008 and have rebranded once.
Challenge: To create a USP (unique selling proposition) for their company so that their mission has clarity and people will understand the value and services they bring to the table.
Solution: I had a Discovery and Kick-off call with my client and we had conversations that dove deep into what the core mission and values of Shift, Inc are. I researched and used interviews and copy that pertained to the Shift, Inc. brand. I looked for SEO keywords that resonated with the brand and the target audience. I used all of this information to write a USP that can be easily said and remembered. The statement tells about who Shift, Inc is as a company, what services they offer clients, and the benefits and value that they bring to the client.