Giorgia’s Kitchen Website Copy Project

Background: Giorgia’s Kitchen is a brand new start-up Italian cooking class and homemade authentic Italian food event experience in the foodie mecca of Greenville, SC.
Challenge: Market this new food experience to the local area and target audience. Create website copy for their Homepage, Experience page, and About pages. Come up with a marketing business strategy to open this authentic kitchen to new and old chefs alike for the Holiday season.
Solution: I crafted website copy and a wireframe for 3 of their website pages. I researched competitors and discovered my client’s brand voice and tone by asking open-ended questions to get the creative juices flowing. I added additional value by coaching and giving my client marketing strategy tips on how to use my words to further reach their target audience (foodies aged 15 and up). I’m excited for Giorgia’s Kitchen website and business to launch for the upcoming Holiday season- I’m a foodie hands-down too;)