The Wright Note Vocal Studio About Copy Section

Background: Jamie Wright is a professional vocalist and tours throughout the Carolinas with her band called The Jamie Wright Band. She has been giving voice lessons for many years and recently decided to open her own studio in Greenville, SC.
Challenge: Create buzz and interest to announce the opening of her vocal studio in order to attract voice students. Craft an About section for her website that showcased the essence of who Jamie is as a professional and musical artist.
Solution: I crafted the About section for her Wright Note Vocal Studio website after interviewing her and discussing marketing strategies for her target audience. I created a tone guide for her to use to make sure all copy across her marketing platforms match her brand voice, tone, and persona. I researched her competitors and chose words that would appeal to her target audience (vocalists of all ages). Jamie’s brand, website and business continues to evolve as her studio student numbers increase. Jamie is currently rebranding to Jamie Wright The Artist and I continue to provide her copy and marketing strategies and constructive feedback as her business transforms.