Every person and business has a story, and your audience wants to hear yours. Whether you are selling products or services, you must be able to pitch yourself and your offer clearly in a short amount of time with an impact that goes deep.
If you’re a business owner, knowing your unique selling proposition by heart and being able to share your 'why'  builds trust and it sells.  Reflect on your core values, your commitment to customers and learn how you stand out from the crowd.